2. The Rise of Brand Identity and Design Integration
As the hospitality market became increasingly competitive, hotels started paying greater attention to interior design and guest experience.
Wooden furniture gradually became an important element of brand expression. The choice of wood finishes, colors, proportions, textures, and decorative details helped create a consistent visual identity throughout guest rooms and public areas.
This development also changed the relationship between furniture manufacturers and hotel projects. Manufacturers were no longer expected to simply produce furniture according to a list. They increasingly needed to understand the overall design concept and translate it into practical, manufacturable products.
